Would you be able to drive a car without looking at its speed, fuel level and temperature indicators? Certainly not! The same goes with any organization. Once you have defined your strategic objectives, which represent your direction, you should start to monitor whether you are on the right track or have deviated from reaching your targets.
The Dashboard/KPI service converts your objectives into a set of assessment indicators covering different activities. In addition, it includes targets and benchmarks extracted either from the business history or from industry benchmarks.